Kia Sets Record U.S. Sales in August
Kia is accelerating its targeting of the North American market, breaking its all-time record for monthly sales in the US market in August. On the other hand, Hyundai Motor Company showed signs of a slowdown with a slight decrease in sales, revealing mixed results between the two companies.Hyundai Mo
Kia achieved a record-breaking 178,405 vehicle sales in the US market during August, marking a 0.6% decline compared to the same month last year. In contrast, Hyundai Motor Company, including Genesis, saw a 1.9% sales drop with 94,612 units sold. Kia's performance was driven by sport utility vehicle models, with the Sportage leading sales at 18,723 units, followed by Telluride and Seltos with 12,693 and 9,214 units respectively.
The brand's cumulative sales from January to August 2023 reached 590,377 units, a 3% increase over the same period last year. Hybrid car sales surged by 15.5% to 57,735 units in the eco-friendly vehicle market, representing a 32.4% proportion of total sales. However, electric vehicle sales plummeted by 52.3% to 7,678 units, marking a 44.7% decrease.
Kia's Vice President of Sales, Eric Watson, expects the growth of the Telluride to continue, with the upcoming launch of the electric vehicle EV3 to fuel this momentum through 2027.
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