Kalyan Silks’ Rs 1,500 Onam ad misleading; consumer court orders Rs 31,500 payout
A consumer commission directed Kalyan Silks to pay Rs 1,500 for a misleading advertisement. The advertisement implied immediate shopping benefits which were conditional and delayed. The commission found the prominent claim misleading, ignoring fine print conditions. It also awarded Rs 25,000 compensation and Rs 5,000 litigation costs. The retailer must also provide durable invoices and clear…
A senior citizen in Kerala has received a Rs 31,500 payout after a consumer court found a Kalyan Silks advertisement to be misleading. The district consumer commission ruled that the retailer must pay the 81-year-old complainant Rs 1,500 for the false promise of a shopping benefit, Rs 25,000 for unfair trade practice, and Rs 5,000 for legal costs.
The commission also directed the company to provide legible invoices and to avoid such misleading advertisements in the future. The case began when the complainant saw an advertisement in August 2023 claiming a Rs 1,500 benefit with a Rs 3,000 purchase, but received only three Rs 500 coupons instead. The court found the advertisement to be materially deceptive due to the significant difference between the implied and actual benefits.
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