Inside 88-Year-Old Jagdish Farshan’s ₹43.5 Cr Bet On Quick Commerce
For nearly nine decades, Vadodara-based Jagdish Farshan has built its business on physical stores selling Gujarati snacks and sweets. Now,…
Vadodara-based Jagdish Farshan, an 88-year-old legacy brand, has secured ₹43.5 Cr (approximately $4.6 Mn) in Series A funding to fuel its expansion into quick commerce. The investment round, led by Sharrp Ventures and including angel investors, represents the company's first institutional capital raise since its founding in 1938.
Jagdish Farshan currently operates 27 retail outlets primarily in central Gujarat, as well as two outlets in North America. Plans include adding 30-40 stores over the next two years, initially focusing on Gujarat before expanding to Maharashtra, Madhya Pradesh, and other markets through quick commerce. The company already sells on Blinkit, Swiggy Instamart, and BigBasket in selected regions, with digital sales and exports contributing to 15% of its revenue.
CEO Aakash Kandoi highlighted the appeal of quick commerce due to its faster delivery times, catering to impulse purchases. The company is adapting its product sizes for quick commerce, offering smaller 100-gram packs priced between ₹110 and ₹140, compared to traditional 250-gram and 500-gram packs priced between ₹10 and ₹40. Jagdish Farshan is investing in a new 2.5-3 Lakh sq ft manufacturing facility in Vadodara, set to become operational by July, to support its growth plans.
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