Gruppo Capri, l’hub ferroviario di Afragola diventa lo sfondo delle nuove collezioni

Gruppo Capri has chosen the Afragola railway hub to showcase the new collections from brands Gutteridge and Alcott. The Neapolitan-based group's photographic campaign featuring these new designs is set against the backdrop of Zaha Hadid's high-speed rail station, now a key intersection for bullet trains. The photo campaign will be released both online and in print in Italy.

For Gutteridge and Alcott, the upcoming FW 26-27 collection presents a wardrobe for the new season, blending sophisticated tailoring, innovative materials, and contemporary architectural language, hence the selection of the railway hub as the ideal setting to embody the collection's identity. The elegant codes of Gutteridge, characterized by refined tailoring, meticulous fabrics, and sophisticated silhouettes, encounter ultra-futuristic architecture, resulting in a striking visual contrast.

The rigor and refinement of the pieces are thus highlighted in a context with forward-looking lines, a continuous interplay of balances between past and present. Natural light streaming through the large windows and skylights casts varying shadows and light patterns on surfaces and fabrics, transforming the Back to Office of Gutteridge into more than just a return to routine.

It is an opportunity to reinvent one's style and embrace the season with effortless and contemporary elegance. Tailored ensembles, accessories, and knitwear are incorporated into a wardrobe designed for the modern man navigating appointments, workdays, and everyday moments, with versatile pieces never compromising on attention to detail.

The station, a prime example of beginnings, arrivals, and connections, perfectly symbolizes the dynamic, elegant, and always-on-the-go Gutteridge man.