Blackmores launches sugar-free Fizzers vitamins in Thailand
BANGKOK — Blackmores has launched “Blackmores Fizzers,” a new vitamin supplement in fizzy granule form, in Thailand for the first time, offering consumers a new way to take vitamins that is designed to be fun, refreshing and sugar-free. The launch event, “INTO THE FIZZERS WORLD: More Fizz…More Health,” introduced the new product line, which features […] The post Blackmores launches sugar-free…
Bangkok, Thailand — Blackmores, an Australian-based vitamin and health supplement company, has introduced its first-ever "Fizzers" vitamin supplement in Thailand. The new product, a sugar-free fizzy granule, offers consumers a fun and refreshing way to take vitamins.
The "INTO THE FIZZERS WORLD: More Fizz…More Health" launch event showcased the innovative product, which dissolves easily in water, can be consumed directly from the sachet or chewed. Mrs. Priti Halai, country manager of Blackmores Thailand, explained that Fizzers was developed in response to consumer feedback about the inconvenience of taking multiple pills for different health needs.
The company selected flavors popular in Thailand and positioned Fizzers as a simpler, more enjoyable alternative to traditional supplements. Mrs. Halai emphasized that trust in the brand and product quality are key factors for Thai consumers, rather than price. Blackmores Thailand currently holds a 24% share of the country's vitamin and dietary supplement market, valued at 1.2 billion baht, and is expected to grow 7.8% this year.
Written by urgent.news from Khaosod English's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
