“정치 가짜뉴스 예상했는데”…허위조작정보 심의 안건 70%는 ‘홍보 게시물’

In July, after the implementation of the Revised Information and Communications Network Act (misinformation prevention law), KISO received 70% of the submitted misinformation review requests concerning promotional posts advertising products or services. KISO's Special Committee for Review of Misinformation revealed on the 2nd that out of the 27 requests they received from five member companies (Naver, Kakao, Daum, Naver, and Donggu), all 23 were deemed not to be misinformation.

The remaining four cases were excluded from review either by deletion of the posts or temporary measures due to infringement of rights such as reputation damage. The majority of posts fell under the "information, feedback, and promotional" category, at 19 cases or approximately 70% of the total. These included travel agencies and accommodation-related information, restaurant receipts reviews, beauty treatment aftercare, and promotional information for discounted products.

Apart from "conflict or defamation," "interest or entertainment," and cases related to academic or religious topics, other posts discussed were also submitted for review. KISO does not immediately label a post as misinformation even if it is false or inaccurate. Instead, they first assess whether the content is proven to be false or manipulated, and whether there is an intention to harm others or gain unfair benefits, and whether it infringes on the rights of others or public interest.

Posts discussing subjective opinions, academic or scientific debates, or religious discussions, which do not have a definite truth, were excluded according to KISO's guidelines. This review result applies to the posts requested for review by KISO member companies that agreed to follow the guidelines. However, the global big tech companies Google and Meta, which are not members, were not included in this review, but KISO confirmed that "two or more global big tech companies are currently under discussion for membership."