US regulator, 22 states accuse Amazon of ‘manipulating’ ad auctions
Lawsuit alleges Amazon overcharged 1.2 million advertising customers by more than US$20 billion.
In a lawsuit filed against Amazon, the US Federal Trade Commission (FTC) and 22 states accused the e-commerce giant of manipulating online auctions for digital advertising. This manipulation allegedly led to overcharges of more than US$20 billion for 1.2 million customers. Amazon generated over US$68 billion in advertising revenue last year, according to AFP.
The complaint, filed in a federal court in Washington state, alleges that Amazon secretly and systematically overcharged its approximately 1.2 million advertising customers by manipulating auctions that set ad prices on its platform. Amazon responded by calling the lawsuit misguided and flawed, stating that regulators cherry-picked outdated internal documents.
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