Traeger chief sales officer Cole VandenAkker sells $152,069 in stock

Cole VandenAkker, the Chief Sales Officer at Traeger, Inc., sold 2,750 shares of the company's common stock on August 27, 2026. The sale totaled $152,069, with the shares exchanged at prices between $55.03 and $55.77 per share. After this transaction, VandenAkker retained ownership of 23,913 shares of Traeger common stock.

This insider sale occurred amidst Traeger's stock trading at $55.61, reflecting a roughly 30% increase over the last six months, despite considerable market volatility. According to InvestingPro's analysis, the stock appears slightly undervalued based on its estimated fair value. For those interested, InvestingPro offers 14 additional tips for COOK, covering areas such as profitability forecasts and valuation metrics.

Traeger Inc. recently disclosed that its second-quarter revenue fell by 17% year-over-year, reaching $120 million. Nevertheless, the company managed to enhance profitability and cash generation, reporting adjusted diluted earnings of $0.53 per share, a turnaround from an adjusted loss of $0.73 per share in the previous year. Market reactions to these updates have been split.

B.Riley raised its price target for Traeger to $60, retaining a Neutral rating, citing the company's improved margins despite sales that fell short of expectations. Conversely, Canaccord Genuity elevated its price target to $77, maintaining a Buy rating, and emphasized the company's stronger-than-expected gross margins and savings from Project Gravity.

Telsey also increased its price target to $65, keeping a Market Perform rating, and attributed this to the success of new product launches, including the Westwood grills and Irontop griddles. These modifications underscore Traeger's persistent efforts in restructuring and product refresh programs. This report was produced with AI assistance and subsequently reviewed by an editor. For additional details, refer to the Terms and Conditions.