That Grand Theft Auto 6 exclusive reveal worked out pretty well for Netflix: It was the platform's biggest show last week
The GTA 6 reveal showcase pulled in more than 31 million views over just four days.
Netflix capitalized on its exclusivity deal for the Grand Theft Auto 6 reveal in August, which turned out to be its most-watched title of the week. The reveal clip, accessible between August 27 and August 30, garnered an impressive 31.1 million views globally, topping the English-language film list in 87 out of 93 countries. This represents nearly double the 17 million views YouTube has accumulated in total since the showcase became available on that platform.
While Take-Two hasn't disclosed the financial details of the deal, the unprecedented success of the reveal suggests that exclusive content showcases may become a more common strategy in the future, particularly for high-profile gaming events.
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