SurveyMonkey is betting AI can make surveys useful again
SurveyMonkey is getting one of its biggest revamps since its founding in 1999. Much of the upgrade, billed as Today’s SurveyMonkey , is designed to make it easier to use a range of AI tools to create and interpret surveys. But CEO Eric Johnson says the company, which promotes itself as “the world’s most popular survey platform,” remains as focused as ever on helping customers collect feedback…
SurveyMonkey is revamping its platform to harness AI for creating and analyzing surveys. CEO Eric Johnson emphasizes the importance of human feedback in decision-making. The refreshed "Today’s SurveyMonkey" includes AI-powered survey generation, response analysis, and streamlined deployment processes. Johnson highlights that the company's deep data insights, which competitors lack, will set it apart.
The company plans to introduce updated Benchmarks, allowing businesses to compare their performance against industry peers based on Net Promoter Scores and other metrics. Johnson believes this continuous feedback loop will help businesses improve their decision-making processes by leveraging customer and employee insights more effectively.
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