Saudi Chambers Union unveils new corporate identity

The Saudi Chambers Union has introduced a fresh corporate image to align with its strategic plan and back the Kingdom's private sector evolution. The unveiling of this new corporate image signifies a shift in the union's approach, in line with the ongoing development and progress within the organization. This step is designed to bolster the union's role in bolstering the Saudi private sector and its standing within the national economy.

The new identity encapsulates the union's aspirations for the future, underscores the transformation of its roles and standing, and aims to establish a cohesive and uniform institutional presence across all its platforms. Abdullah Saleh Kamel, the Chairman of the Saudi Chambers Union, explained that the new identity is a part of the union's continuous strategic and institutional evolution.

He stated that the launch of the new identity is more than just a visual transformation; it represents a new chapter in the union's journey. The goal is to amplify the union's role in representing the private sector, fortify integration with chambers of commerce and the business community, and bolster the competitiveness of the national economy in line with the objectives of Saudi Vision 2030.

The introduction of the new identity is a step towards enhancing the union's institutional influence, elevating performance, and creating a presence that mirrors the ambitions of the business sector, all while keeping up with the Kingdom's economic transformation.