Roland Europe Group appoints Opoku Sanaa as Head of Sales, Middle East & Africa

Roland Europe Group, the European headquarters of the global Roland Corporation, has appointed Ghanaian executive and musician Opoku Sanaa as Head of Sales for the Middle East and Africa, effective September 2026. Sanaa made the announcement in a LinkedIn post, stating, "I'm finally home." In his new role, he will oversee the company's commercial strategy and sales operations in the region, collaborating with distributors, retail partners, educational institutions, places of worship, and industry leaders to bolster Roland's market presence and drive sustainable growth.

With nearly two decades of international experience in sales leadership, business development, strategic planning, market expansion, and growth initiatives in Africa and the Middle East, Sanaa brings extensive expertise. Prior to joining Roland Europe Group, he held senior positions at Yamaha Corporation, Isuzu Motors, and Daimler Truck, guiding regional growth, pricing strategy, and commercial performance.

He holds an MBA from the University of Leicester, UK, and a Bachelor's degree in Marketing from the University of Professional Studies, Accra (UPSA), Ghana. Sanaa is also a published author and musician, recognized for his book "Passion, Persistence & Progress - Make the Dream Work," and his acclaimed bass guitar performances. His appointment highlights the convergence of his passion for business leadership and music, as he takes charge of one of Roland Europe Group's most dynamic international markets.