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Nigeria begins building its first data-driven TV audience currency after 60,000-household survey

Nigeria has begun building what industry stakeholders describe as the country’s first credible, data-driven television audience currency, following a 60,000-household read more Nigeria begins building its first data-driven TV audience currency after 60,000-household survey

Nigeria begins building its first data-driven TV audience currency after 60,000-household survey

We haven't written up this one. BusinessDay Nigeria has the full story — the link below goes straight to it.

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