Mozilla launches built-in ad blocking for Firefox on iOS, using Apple's WebKit Content Blocker and the EasyList filter to block third-party ads and trackers (Tom Warren/The Verge)
Mozilla is using Apple's WebKit Content Blocker technology and the EasyList filter to block ads in Firefox.
Mozilla has officially introduced built-in ad blocking for its Firefox browser on iOS devices. This feature leverages Apple's WebKit Content Blocker technology and the EasyList filter to block third-party advertisements and trackers before they load on an iPhone. The new functionality aims to reduce bandwidth usage and streamline mobile browsing experiences.
The ad-blocking capability is integrated directly into Firefox on iOS, eliminating the need for users to download and install additional extensions. To activate this feature, users must navigate to the settings of Firefox on their iOS device, access the browsing section, and enable the ad blocker. Users can also enable or disable the ad blocker during a browsing session from the site menu option.
However, not all advertisements will be blocked by this feature. Mozilla clarifies that ads directly served by a website or ads displayed in search results will still be visible. Additionally, sponsored shortcuts and other sponsored content shown by Firefox when opening a new tab will also remain unaffected. Similar ad-blocking features are already available in several other popular browsers on iOS, including Brave, Vivaldi, and Opera.
While Mozilla joins the ranks of other browsers offering built-in ad blocking on iOS, it is the first time Firefox has implemented this functionality on the platform.
Written by urgent.news from Techmeme's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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