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Les pénalités financières sur les produits d’ultrafast-fashion, visant Shein, Temu et AliExpress, entrent en vigueur mardi

Il s’agit de l’une des mesures phares de la loi adoptée par le Parlement cet été. Ce malus ne toucherait pas les entreprises dites de fast-fashion comme Primark, Zara, Uniqlo ou H&M.

Les pénalités financières sur les produits d’ultrafast-fashion, visant Shein, Temu et AliExpress, entrent en vigueur mardi

France has started imposing penalties on ultra-fast fashion products sold by e-commerce sites including Shein, Temu, and AliExpress. The penalties, part of a fast-fashion law passed in June, aim to address environmental concerns from overproduction. According to Business Recorder and Investing.com, the penalties range from €0.25 for a pair of boxer shorts or socks to €12 for a coat, with the amount capped at 50% of the product's pre-tax sales price.

The penalties, set to increase further from 2030, are calculated using a formula that takes into account the number of products sold, their prices, and their repairability. Shein's product selection included more than 2 million items as of March 31 this year, with 4,700 new apparel styles each day, according to Investing.com.

Shein's spokesperson in France, Quentin Ruffat, has previously said the fast-fashion penalties would hurt customers by pushing prices up, as reported by Business Recorder and Investing.com. China's commerce ministry has described the French law as discriminatory and a trade barrier, saying it could be violating WTO principles, according to Business Recorder, Investing.com, and Free Malaysia Today. The law does not affect traditional fast-fashion companies like Primark, Zara, Uniqlo, or H&M, according to Le Monde Economie.

Brief written by urgent.news from Le Monde Economie, RTE News, Business Recorder, Investing.com, Free Malaysia Today — 5 reports on this story. Machine-written — may contain errors; check the original before relying on it.

Read the original at lemonde.fr →

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