KATSEYE Puts a Sweet New Spin on ‘Pinky Up’ for Chocolate-Dipped Collab: Watch Now
The new Hershey's campaign spot features the group's five-woman Wild lineup, before Sophia went on hiatus.
KATSEYE, the global girl group, has joined forces with Hershey's to introduce a new line of Creme Bars in a sweet collaboration. The debut flavors are Salted Caramel and Affogato. Their commercial takes a modern twist on the group's signature "Pinky Up" gesture. KATSEYE shared, "We've teamed up with Hershey's to always find joy in the little moments, whether we're traveling, rehearsing, or spending time together."
The Salted Caramel flavor features sweet-and-salty flavors, while the Affogato draws inspiration from an Italian dessert with coffee-flavored caramel and vanilla creme. Despite recent absences due to illnesses, KATSEYE continues to thrive as they prepare for their Wildworld Tour, beginning on September 1st in Dublin. Hershey's views this partnership as part of their "Hershey's.
It's Your Happy Place" campaign, aimed at promoting happiness through everyday choices. Additional tasting opportunities will be provided through sampling events and pop-ups later this fall. The Creme Bars are currently available at select retailers.
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