John Ternus hypes ‘huge launch next week’ in first memo as Apple CEO
Apple is hosting its iPhone release event next week, which is rumored to feature the first ever foldable iPhone.
John Ternus officially assumes the role of Apple CEO, replacing Tim Cook, who had served in the position for fifteen years. Apple is at a pivotal moment as Ternus assumes leadership. The company's annual iPhone event, slated for September 9, is expected to unveil Apple's first foldable iPhone. Additionally, Apple plans to broaden the capabilities of Siri, an AI assistant, which presents a significant chance to showcase Siri as a formidable competitor to chatbots such as OpenAI's ChatGPT and Anthropic's Claude.
In a memo to staff on Tuesday, Ternus expressed enthusiasm about the upcoming launch, stating, "We have a huge launch next week that's going to be phenomenal," and hinted at further innovations to come. Tim Cook, in his final message to staff, praised Ternus, saying, "I could not be more excited for his leadership," and highlighted Ternus's deep understanding of product development.
Cook also mentioned several other projects under development, including camera-equipped AirPods, smart glasses, and a touchscreen laptop.
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