Filing: Apple says John Ternus will get a compensation package worth ~$58M in FY 2027, while Tim Cook's role as executive chairman will pay ~$47M (Mark Gurman/Bloomberg)

Apple CEO John Ternus has joined social platform X, with his first post of "hello" quickly becoming a popular message. This rare social media move from a CEO of Apple is particularly notable as modern-day CEOs tend to be quite active on social platforms. Consequently, John Ternus, the new CEO, felt the need to establish an X account of his own.

The @johnternus X account is now live, coinciding with his official day in the Apple driving seat. Upon launch, the account was kept private since June 2026, according to the profile. At the moment, the account only has one post, a simple lowercase "hello". This succinct message has garnered significant attention, accumulating 748 thousand views, 31 thousand likes, 3.6 thousand retweets, and 5 thousand comments in just 35 minutes since its posting.

The account also boasts a modest follower count of 34.6 as of the current time. At present, Ternus has only followed three other X accounts: Apple, Tim Cook, and Greg Joswiak. He may consider adding @AppleInsider in the future. The manner in which Ternus will utilize his new platform remains to be seen. However, given his lack of prior social media activity, it is likely that his posts will generally align with Apple's corporate messaging rather than generate controversial or provocative content.