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Instagram rolling out ‘AI Creator’ labels on a test basis

Instagram shared via its official Creators account that it was testing out a new “AI Creator” label as it encouraged self-identification to build user trust

Instagram rolling out ‘AI Creator’ labels on a test basis

Instagram is piloting a new "AI Creator" label for users who frequently produce AI-generated content, expanding on its existing label for disclosing AI use in posts. This feature allows eligible creators to indicate their status directly on their profile bio and within their posts on the platform. The label aims to increase transparency and build trust among Instagram users.

However, the rollout is currently limited to a select group of creators. Instagram emphasizes that the label will not affect how content is distributed across the app. While some users expressed concern that labels should be applied automatically rather than being opt-in, others welcomed the ability to distinguish creators who rely heavily on AI-generated content.

Written by urgent.news from The Hindu - Sci-Tech's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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