Ikea abbassa fino al -29% i prezzi di alcuni prodotti in Italia

Ikea Italia has slashed the prices of hundreds of its most popular products by up to 29%, as part of a broader 1.2 billion euro European pricing plan spearheaded by the Ingka Group. This marks a 22% average reduction across thousands of beloved items, including the Kallax shelving unit and Bestå wall panels, which have seen price cuts of 29% and 26% respectively.

The company also reduced the price of the Poäng sofa, a product that has been in production for around 50 years, by 12.5%. The price drops encompass a range of items from sofas, divans, and wall panels to cookware.

Ikea's Chief Executive in Italy, Alpaslan Deliloglu, explained that the price cuts are not a one-off promotion but a commitment to provide tangible support to customers, making home life better and more affordable every day. The company is also investing to make Ikea more accessible by opening smaller stores within its omnichannel experience.

Edoardo Posani, Ikea's Country Commercial Manager, stated that the price reductions are aimed at supporting families spending and needs in specific months, such as September, when everyone starts anew with school, work, and new projects. These price cuts are an extension of the discounts seen in 2024 across all Ikea markets, with a focus on Europe this year. The specific discounts applied will vary by market.