Former WeWork CEO's property company Flow hiring as it launches in the UAE

Property firm Flow, founded by WeWork co-founder Adam Neumann, is ramping up its staff as it prepares to launch operations in the United Arab Emirates (UAE). The American-based company, which owns and manages properties, received a commercial license from the Dubai International Financial Centre (DIFC), according to a statement released on Tuesday.

Flow's Chief Executive Officer in the UAE, Arif Shah, announced that the company is in advanced talks for its initial properties in the UAE and anticipates opening its first communities by the first quarter of 2027. These communities will be located in both Abu Dhabi and Dubai. Shah emphasized that Flow is actively expanding its workforce, having added 10 employees over the past three months as it builds its team.

In a notable divergence from the trend of companies hesitating to hire, Flow is aggressively expanding its workforce. The company is constructing a global design and development center of excellence in Dubai and plans to open an experience center in Al Quoz by December. This space will function as the company's design studio and Dubai office, overseeing and supporting Flow's development projects globally, initially in the US and Saudi Arabia.

As of now, Flow has a team of 16 individuals based in Dubai, with plans to increase its headcount to 40 to 50 people by the end of the year. The UAE real estate market has remained robust, experiencing significant growth and attracting investments despite the geopolitical tensions caused by the Iran war. Investments in completed real estate projects in Dubai surged by over 50% in the first half of 2026, reaching a total value of Dh111 billion ($30.2 billion), a 52% increase compared to the same period in 2025.

The UAE has been recognized as the world's leading real estate investment destination, maintaining its momentum despite recent challenges, as indicated by Arada's UAE Property Investment Index released in June.