Dyson’s first toothbrush costs as much as a budget smartphone and justifies the price tag with a camera and AI

Dyson's first toothbrush, the CameraJet, carries a price tag equivalent to that of a budget smartphone, but the company justifies the cost with advanced features. This cutting-edge device is equipped with Wi-Fi connectivity, a built-in camera, and an AI detection system specifically designed to eliminate plaque between teeth. The unique Gyproptic Targeting technology uses a 100,000-pixel camera and AI to identify gaps between teeth and then spray a precise, gentle stream of mouthrinse to remove plaque in a single motion.

Unlike conventional toothbrushes, the CameraJet's diaphragm pump and pressure chamber ensure a steady flow of mouthrinse, regardless of the brush's position. The brush also includes a diaphragm pump and pressure chamber that maintain a consistent rinse flow, irrespective of how the user holds the brush. The charging dock refills the 12.5 ml tank in just three seconds.

The Dyson CameraJet comes with two types of bristles - firmer ones to remove stains and softer ones to protect the gumline. Each brush head also features an RFID chip to monitor usage. The device connects wirelessly to the MyDyson app, enabling users to view a live camera feed of their teeth and track their brushing habits. Priced at $499, the CameraJet is available in Ceramic Ultra Blue or Ceramic Pink.