Dyson launches £420 toothbrush that films ‘live cleaning footage’ inside your mouth
James Dyson says ‘complete dental system’ will also include toothpaste and mouth rinse that each cost £8.50 It is the live stream you never wanted to see but may find impossible to resist: rolling footage beamed live from inside your mouth while you are cleaning your teeth. Dyson, the home appliance maker that made its name inventing bagless vacuums and bladeless fans, has turned its attention to…
Dyson, the well-known home appliance company, has introduced a new toothbrush that costs £420 and comes with several advanced features. This toothbrush not only cleans teeth but also flosses and sprays mouthwash, aiming to provide a complete dental system. The toothbrush boasts a high-resolution camera and an "anti-gravity mouthwash tank" that allows users to view live cleaning footage of their mouth on the MyDyson app.
This real-time feedback helps users understand their cleaning regimen better, addressing areas often missed during traditional brushing.
James Dyson, the founder and chief engineer of the company, unveiled the toothbrush at a Paris event, revealing that it took six years and the efforts of 661 engineers to create this advanced device. The company spent over a decade studying oral care routines and developing a "proxy plaque" to accurately test plaque removal. Flossing was deemed an "awkward and time-consuming chore," and the research showed that many people miss the gaps between their teeth during brushing.
The toothbrush's unique features include a "100k pixel macro lens camera," which acts as a high-quality endoscope, enabling users to see what their dentist sees. When the camera detects gaps between teeth, it releases a burst of mouthwash to clean those areas, while the brush head cleans the gum line and removes surface stains. According to Dyson, the toothbrush can remove up to 72% more plaque compared to leading electric toothbrushes.
To maintain a hygienic camera lens, the brush comes with a non-foaming toothpaste and mouth rinse, both priced at £8.50.
Dyson joins a competitive market filled with high-tech toothbrushes, some priced at over £600, offering functionalities like plaque and stain removal, tongue cleaning, and various app integrations. While the British Dental Association acknowledges the appeal of these advanced toothbrushes, they emphasize that they are not a substitute for a proper dental routine. The BDA's chair, Eddie Crouch, advises that following a dentist's advice and brushing twice a day remains essential for optimal oral health.
Written by urgent.news from Guardian Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
