Dyson just solved flossing with a toothbrush that does it for you
Every time I go to the dentist, I get a lecture about how important it is to floss my teeth. But after a few weeks of good behavior, this is the part of my daily routine I’m most guilty of skipping, because it’s such a laborious, unpleasant process. I’m not alone— 59% of Americans don’t floss daily, and 20% don’t floss at all. But I have good news. Help is on the way for those of us who hate…
Every day, countless individuals are reminded by their dentists of the importance of flossing. However, due to its cumbersome and unpleasant nature, many neglect this crucial part of their oral hygiene routine. According to statistics, 59% of Americans do not floss daily, with 20% abstaining completely. In an effort to address this issue, British engineering giant Dyson has unveiled a groundbreaking solution.
The British company, renowned for its innovative vacuum cleaners, has developed an electric toothbrush that incorporates an automated flossing system, effectively eliminating the need for traditional floss. Dubbed the Dyson CameraJet, this state-of-the-art device utilizes a high-speed camera to scan the mouth 28 times per second, detecting tight spaces where plaque tends to accumulate.
It then emits precise jets of mouthwash into these hard-to-reach areas, ensuring thorough cleaning without the need for manual flossing. At a price point of $499, the Dyson CameraJet represents a significant investment in oral care technology. However, the device is not merely a technological marvel; it also addresses the behavioral aspects of flossing.
By seamlessly integrating flossing into the tooth brushing routine, Dyson aims to make this essential task more convenient and less daunting for users. The company's engineers, led by Niamh Turney, recognized that flossing was a challenge that could be transformed from a laborious task into a routine part of brushing. To achieve this, Dyson developed a miniature camera that identifies spaces between teeth in real-time, triggering the mouthwash jets precisely where they are needed.
This targeted approach ensures efficient plaque removal while minimizing water usage. The toothbrush head has been meticulously designed to maintain optimal brush movement, even when pressed against teeth, ensuring effective cleaning. Dyson's foray into oral care marks a departure from its traditional vacuum cleaner business. However, the company's reputation for innovation has paved the way for this ambitious project.
Dyson's previous successes, such as the Supersonic hair dryer and the Airwrap styling system, demonstrate its ability to create cutting-edge products that enhance user experience. With a market valuation of $8.3 billion and substantial investments in research and development, Dyson is well-positioned to bring its groundbreaking CameraJet toothbrush to market.
The success of this device will depend on consumer willingness to pay the premium price of $499. Despite its higher cost, Dyson's previous high-tech products have shown that consumers are willing to invest in innovative oral care solutions. If the CameraJet meets with similar success, it could set a new standard for oral hygiene technology, inspiring other brands to follow suit and push the boundaries of what is possible in the realm of dental care.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
