Deep Read: Rescue or Ruin: In the Final Showdown over Opel, Stellantis is Counting on a Dangerous Partner
Exhausted brand, dumped cars: The once-proud car manufacturer is fighting for its existence. CEO Florian Huettl is counting on a joint venture - experts see this as a short-term temptation.
Stellantis presented its strategy during a capital market day in May, where Opel CEO Florian Huettl had only a brief speaking time. Opel was downgraded to a regional brand, resulting in 70% of investments going to Peugeot, Fiat, Jeep, and Ram. Opel's sales in Germany have declined by 40% over the past decade, from 230,000 to 136,000 vehicles. As a result, the brand's market share in Germany has dropped from 7.2% to 4.8%.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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