Deep Read: A partnership with the Chinese is supposed to save Opel - and could at the same time herald the end
Degraded brand, dumped cars, empty factories: The once proud German car manufacturer is fighting for its existence. CEO Florian Huettl is counting on a joint venture - and is taking high risks.
Stellantis presented its strategy during a capital market day in May, where Opel CEO Florian Huettl had only a brief speaking time. Opel was downgraded to a regional brand, resulting in 70% of investments going to Peugeot, Fiat, Jeep, and Ram. Opel's sales in Germany have declined by 40% over the past decade, from 230,000 to 136,000 vehicles. As a result, the brand's market share in Germany has dropped from 7.2% to 4.8%.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
