Can new Apple CEO John Ternus fix the tech giant's AI woes?
John Ternus is just the third Apple CEO in 30 years. His primary challenge is to correct the company's faltering AI strategy to preserve its position as a big tech leader.
On September 1, Apple enters a new era as John Ternus assumes the role of CEO, succeeding Tim Cook after 15 years at the helm. Ternus, a hardware engineer at the company, has been preparing for the position alongside Cook. With Apple's share price soaring by over 2,000% since Cook's arrival in 2011, the tech giant has sold more than 3.1 billion iPhones.
Ternus faces significant challenges, particularly in reshaping Apple's AI strategy. Critics argue that Apple has fallen behind its rivals in AI adoption. At Apple's September 9 product launch, Ternus is expected to unveil the company's first foldable iPhone and a new version of its AI-powered virtual assistant, Siri. IDC VP Francisco Jeronimo predicts AI will be crucial to Apple's future, either helping it maintain its position or creating new challenges.
Apple's reliance on external AI providers like OpenAI and Google poses risks, as the company could become less relevant in a market dominated by these firms. Ternus's background in hardware engineering and innovation, including his work on the Apple Watch and AirPods, suggests he could lead Apple's AI-driven products and potentially regain control of its AI infrastructure.
Written by urgent.news from DW English (Business)'s reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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