Can new Apple CEO John Ternus fix the tech giant's AI woes?
John Ternus is just the third Apple CEO in 30 years. His primary challenge is to correct the company's faltering AI strategy to preserve its position as a big tech leader.
On September 1, Apple ushered in a new era with the appointment of John Ternus as its third-ever CEO since 1997. Ternus, a hardware engineer at the company, succeeded Tim Cook, who had led Apple for 15 years. Apple's share price has surged by over 2,000% since Cook's tenure began in 2011, and the company has sold more than 3.1 billion iPhones.
Ternus faces significant challenges in reshaping Apple's AI strategy, as the company has lagged behind rivals in embracing the technology. On September 9, Ternus is set to make his debut as CEO at Apple's autumn product launch event, where he is expected to unveil a foldable iPhone and a new AI-powered Siri. Experts predict that the AI boom will be pivotal to Ternus's leadership at Apple, as it could either help the company maintain its dominance or present daunting challenges.
Written by urgent.news from DW English (Top Stories)'s reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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