Ambani's Reliance to launch ice cream brand with products starting at 10 cents
Reliance Consumer Products, the consumer arm of Indian billionaire Mukesh Ambani’s oil-to-telecom conglomerate Reliance Industries, is entering the ice-cream market with the launch of a new brand, Bombay Creamery. Asia’s richest person disrupted India’s telecoms market roughly 10 years ago with cut-throat pricing to make Reliance the leading player in that industry before relaunching Campa, which…
Mukesh Ambani, India's richest person and head of Reliance Industries, is venturing into the ice cream market with the launch of a new brand called Bombay Creamery. The conglomerate's consumer arm aims to compete with existing brands such as Amul, Vadilal Industries, Mother Dairy, and Hatsun Agro’s Arun Icecreams, as well as regional players in the Indian ice cream market.
The Bombay Creamery range will start at just 10 rupees, equivalent to 10.53 cents, making it an affordable option for consumers. The ice creams are currently available in western India and will soon be distributed nationwide. This move follows Ambani's previous disruption of India's telecom market with aggressive pricing and subsequent entry into the cola market, triggering a price war.
Reliance Industries, under the leadership of Ambani, has a diverse consumer business that includes brands like Campa, Independence, and several snack and confectionery brands. The company's foray into ice cream production is expected to add to its growing list of successful ventures.
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