A look back at Tim Cook's 15-year tenure: Apple silicon, wearables, a $1T market cap, privacy, Apple Vision Pro, Apple Car, AI, App Store battles, and Trump (Emma Roth/The Verge)
Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary co-founder in 2011.
Tim Cook served as Apple's CEO for 15 years, overseeing numerous significant achievements and setbacks. After inheriting a company on a high, Cook focused on diversifying Apple's revenue streams, leading to the growth of its services business. This included the App Store, Apple Pay, Apple Music, Apple TV, Apple Arcade, Apple News Plus, and Apple Fitness Plus.
Apple's shift to custom ARM-based processors resulted in the successful M1 chip and subsequent M-series chips, improving performance and reducing dependence on Intel. Cook also expanded Apple's product line with wearables, such as the Apple Watch and AirPods, and prioritized user health and privacy. Despite the Vision Pro's limited success, Cook's legacy as CEO includes Apple's market cap milestones, such as becoming the first US company to reach a $1 trillion valuation.
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