9to5Mac Daily: August 31, 2026 – Apple TV price hikes, more
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The prices of streaming boxes have increased, with Google's TV Streamer rising from $99 to $149. This 50% hike is reflected on the Google Store and Best Buy. Amazon also recently increased prices for its Echo, Kindle, and Fire TV lineup, including the Fire TV Stick 4K Max, which now costs $84.99, up from $59.99.
Apple has also raised the price of its Apple TV 4K, with the Wi-Fi model now costing $199, up from $129, and the version with Ethernet costing up to $249. According to Google, the price increase is due to rising component costs, a trend seen across the tech industry, including in laptops and game consoles.
Some retailers still list the Google TV Streamer at its original price, but this is expected to change. The price hikes have made it more expensive for consumers to purchase these streaming devices, with Digital Trends noting that budget-conscious shoppers may want to act quickly to avoid the new prices.
Brief written by urgent.news from 9to5Mac, Digital Trends — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
