'Wholewheat' but only 19.5% atta: CCPA orders McVitie's to change packaging
The CCPA ordered McVitie's to stop using the "Wholewheat" claim on its biscuits. This action followed concerns raised about misleading health claims on food products. The authority found the biscuit packaging contained only 19.5 percent whole wheat flour. McVitie's explanation about its trademark was rejected by the CCPA. The company was fined Rs 1 lakh and directed to change its packaging.
The Central Consumer Protection Authority (CCPA) ordered Pladis India Pvt Ltd, the maker of McVitie's Whole Wheat Marie biscuits, to change its packaging and stop using the "Wholewheat" claim on the product. The authority found that the claim could mislead consumers about the biscuits' ingredients, as the biscuits contained only 19.5 percent whole wheat flour.
The CCPA rejected the company's argument that "Wholewheat" was part of its registered trademark, stating that this did not allow for misleading claims. The authority emphasized that consumers would likely notice the prominent "Wholewheat" claim before reading the smaller disclaimer on the packet. The company agreed to change the packaging and pay a penalty of Rs 1 lakh.
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