Accusation of trickery: Unfair advertising prices? Lawsuit against Amazon in the USA
Internet giant Amazon earns billions from its advertising business. But according to US competition regulators, things don't always go by the book.
The US Federal Trade Commission (FTC) and 22 states are suing Amazon over allegations that the company artificially inflated advertising prices. The FTC claims that Amazon secretly drove up prices in ad auctions over seven years, likely earning billions of dollars. The company allegedly did this to boost advertising revenue, despite its own rules stating that the highest bidder would only pay a cent more than the second-highest bidder. Amazon's shares fell 2.5% following the news.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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