E-Commerce: US-Behörde verklagt Amazon – Vorwurf der Preismanipulation bei Werbung
Die Kläger werfen Amazon vor, heimlich Mindestpreise für Werbeanzeigen angehoben zu haben. In ähnlichen Fällen in der Vergangenheit hatte sich der Konzern außergerichtlich geeinigt.
The U.S. Federal Trade Commission (FTC) and over 20 states have filed a lawsuit against Amazon, accusing the e-commerce giant of price manipulation in advertising. According to court documents released on Monday, the news caused Amazon's stock to drop by nearly three percent. The FTC alleges Amazon deceived advertising customers by secretly raising the minimum price they must pay to place their ads.
This action allegedly caused customers to suffer billions of dollars in losses, according to the Wall Street Journal, which cited FTC representatives. The states involved may now seek civil penalties and attempt to recoup a portion of the funds. Just over a year ago, Amazon reached a deal with the FTC, agreeing to pay $2.5 billion in fines and reimbursements to Prime members. The agency accused Amazon of using deceptive methods to lure customers into subscribing.
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