Victoria Beckham's company makes its first profit after 18 years

Victoria Beckham's fashion and beauty company has finally turned a profit after 18 years of operations. The company, led by the former Spice Girl as creative director, reported an operating profit of £7.3 million in 2025, marking a significant turnaround from years of losses. In an interview with the Financial Times, Lady Beckham expressed relief and pride at reaching this milestone, stating that the hard work of her team has paid off.

She acknowledged the struggles the brand faced, noting that it was no longer viewed solely as a celebrity brand after 20 years. The Netflix documentary that chronicled her journey to establish a profitable fashion brand was even credited with boosting sales, particularly in denim and jersey. The beauty side of the company also showed strong performance, driven by the popular Foundation Drops line, which had a long waiting list and expanded the skincare segment.

The Netflix series highlighted her determination to prove her worth as a designer and entrepreneur, despite facing financial difficulties and skepticism from others. Lady Beckham credited her husband, Sir David, for his belief in her and his financial support during tough times. In 2017, she secured a £30 million investment by selling 30% of the company to NEO Investment Partners, which facilitated a restructuring to address inefficiencies, such as unnecessary expenses.

The company's chairman, David Belhassen, emphasized the business's strong position for future growth, citing a complementary fashion and beauty engine, an expanding international customer base, and a focused operating model. CEO Sybille Darricarrère Lunel emphasized the significance of achieving profitability, particularly in a challenging luxury market.