Victoria Beckham’s company makes its first profit after 18 years

Victoria Beckham's fashion and beauty business, Victoria Beckham Holdings Ltd, has reported its first operating profit since the company was founded in 2008, according to accounts released in 2025. The company had been struggling with losses for many years, with Victoria Beckham herself describing the situation as "tens of millions in the red." However, the accounts reveal that the company made an operating profit of £7.3 million in 2025.

Lady Beckham attributed the success to the hard work and dedication of the team, stating that they have all worked "very hard for a long time" to achieve this moment of profitability and growth. She also acknowledged the transparency of the company about its previous problems but emphasized that it has now recovered and is growing at a sensible pace.

Skincare was a significant contributor to the company's success in 2025, with the Foundation Drops line gaining massive popularity and doubling the size of the skincare part of the business. The foundation had a waiting list of 25,000 people, boosting sales and contributing to the overall growth of the company. The fashion side of the business also performed strongly, with "strong double-digit growth" overall in 2025.

The Netflix documentary series about Victoria Beckham's attempts to establish a fashion brand and achieve profitability further helped to boost sales. The documentary showed the former pop star overcoming doubters and running into financial trouble, but it ultimately highlighted her perseverance and determination to succeed as a designer and entrepreneur.

Lady Beckham received £30 million investment by selling 30% of the company to NEO Investment Partners in 2017, which led to a restructuring of the business. This investment included tackling "mind-blowing" waste, such as flying chairs across the world and spending £70,000 a year on office plants. The company's chairman, David Belhassen, said that the business is now "powerfully positioned for its next phase of profitable growth" with its two complementary growth engines in fashion and beauty, an increasingly international customer base, and a focused operating model.

CEO Sybille Darricarrère Lunel stated that achieving the first operating profit is a "landmark moment" for Victoria Beckham and reflects several years of disciplined execution and strategic investment. Even though the luxury market and macroeconomic conditions were challenging, delivering this result is an even more significant milestone for the business.