UP Tourism Invites Gen Z To Become Cultural Ambassadors Through 'Visit My State Uttar Pradesh' Reel Campaign

Lucknow, on August 31, 2026, the Uttar Pradesh government has launched a campaign to turn young residents into cultural ambassadors through a 'Visit My State Uttar Pradesh' reel campaign. The Uttar Pradesh Tourism Department is inviting participants to create a 60-second video in their own voice, highlighting what makes their city unique. These reels aim to showcase destinations through the perspective of locals who are intimately familiar with the area.

The campaign encourages participants to focus on aspects like heritage, culture, food, traditions, people, hidden gems, and unique experiences in their city. It seeks to engage Gen Z, who increasingly influences digital culture and travel discovery, by presenting travel content through short videos, personal recommendations, and creator voices.

To participate, residents must submit a reel not exceeding 60 seconds, with their face and voice clearly visible on camera. The video must narrate the city's story in their own words, filmed outdoors with a tourist landmark or recognisable destination in the background. Participants can record in either Hindi or English and must conclude with the line, "Visit My State Uttar Pradesh."

The campaign's goal is to direct digital interest towards local culture, tourism, and pride in one's city, complementing the promotion of well-known attractions by showcasing everyday life experiences. By using a format familiar to young digital users, the government aims to make tourism promotion more participatory, bring local stories into broader circulation, and inspire a new generation to explore and share their surroundings.