Synergy Group wins big with seven accolades at the Dragons of Pakistan 2026 Awards

Synergy Group, Pakistan's leading integrated marketing communications firm, triumphed at the Dragons of Pakistan 2026 Awards, clinching seven accolades across various categories. The esteemed awards evaluate Pakistani entries using international judging panels, ensuring an impartial and merit-based assessment. These wins are a testament to the creative and strategic prowess demonstrated by Synergy Group's subsidiaries, Synergy Advertising and Synite Digital, in campaigns for Pakistan State Oil (PSO) and KFC Pakistan.

Synergy Advertising's success was remarkable, with five Dragon honors for PSO. Among these, one Gold and one Bronze award celebrated the Safety Starts Young campaign, underscoring the importance of youth safety. Another Gold Dragon and a Bronze Dragon recognized the Made in Pakistan campaign, emphasizing the pride in local products. Additionally, a Silver Dragon and a Bronze Dragon were awarded for the Blaze Xtreme campaign, highlighting the thrilling world of extreme sports.

Synite Digital's accomplishments were equally impressive, securing two Dragon awards for KFC Pakistan. One Gold Dragon was awarded for the Champions Deal (Wicket Gone, Zinger On) campaign, reflecting the excitement of sports. Furthermore, a Silver Dragon was bestowed upon the HotShot Shakers campaign, showcasing the vibrancy and dynamism of the brand.

Chairman and CEO of Synergy Group, Mr. Ahmed Kapadia, expressed profound satisfaction with these achievements. He emphasized that these wins affirm Synergy Group's creative philosophy, rooted in culturally resonant ideas and strategic purpose. The diversity of work recognized across clients, campaigns, and teams reflects Synergy Group's belief that creativity must inspire, build brands, and deliver results.

Kapadia expressed immense pride in the teams and gratitude to clients for entrusting Synergy Group with such bold work, noting that together they are not just winning awards but elevating the standard of Pakistani creativity.

This outstanding performance highlights Synergy Group's ability to merge local insight, strategic thinking, and creative innovation. Their campaigns resonate deeply with audiences and yield tangible value for their clients. Since its founding in 1999, Synergy Group has consistently demonstrated success on leading industry platforms, reinforcing its position as one of Pakistan's most recognized marketing communications networks.