Singapore consumer commission clarifies The Mineral Boutique not part of DNA Brands probe
SINGAPORE, Aug 31 — The Competition and Consumer Commission of Singapore (CCS) has issued a clarification stating...
The Competition and Consumer Commission of Singapore (CCS) has clarified that The Mineral Boutique Limited, a Hong Kong‑registered company and owner of The Mineral Boutique trademarks, was not part of its investigation into DNA Brands Co Pte Ltd. The clarification, published on Aug 11, 2026, emphasized that the CCS findings concerned specific Singapore outlets operated by DNA Brands, and that these outlets should not be mistaken as being owned, managed or controlled by The Mineral Boutique Limited.
The Mineral Boutique Limited stated that its authorised Singapore franchise agreement had been with Tay Shop Pte Ltd, and not DNA Brands, and that DNA Brands had taken over operation of the Singapore franchise business without its prior written consent or authorisation.
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