Seoul to glow in champagne green for NCT's 10th anniversary
A decade after SM Entertainment launched its ambitious blueprint to reshape K-pop through unlimited global expansion, NCT is taking over the Korean capital for a monthlong, citywide festival celebrating its 10th anniversary. Throughout September, the powerhouse mega-group — encompassing distinct sub-units including NCT 127, NCT DREAM, WayV, NCT U, and NCT WISH — will anchor a multi-disciplinary…
Exactly a decade ago, SM Entertainment set forth a bold vision to expand K-pop on a global scale, and now NCT is honoring this milestone with a month-long citywide festival in Seoul. Spanning the entire month of September, the powerhouse mega-group, which includes sub-units NCT 127, NCT DREAM, WayV, NCT U, and NCT WISH, will transform the South Korean capital into a hub of cultural festivities.
Blending live performances, fashion showcases, and illuminated light displays, the celebration celebrates the brand's 10th anniversary since its debut in 2016. Initially perceived as a daring shift in an industry accustomed to fixed bands, NCT's fluid, member-driven model has solidified its status as a commercial powerhouse within contemporary Hallyu culture.
The festivities begin along the scenic Han River at Banpo Hangang Park, where the renowned Moonlight Rainbow Fountain will perform daily water shows synchronized to the group's most popular tracks. Additionally, NCT will collaborate with the upcoming S/S Seoul Fashion Week at Lotte World Tower, marking a significant joint venture in the city's fashion scene.
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- Seoul to glow in champagne green for NCT's 10th anniversary koreatimes.co.kr
