SeatGeek signs 7 college football players to NIL deals as part of 2026 class
With Week 1 approaching, SeatGeek has added another group of athletes to its roster. Seven college football players have agreed to come on board through NIL deals as part of the 2026 class, the brand told On3. This year marks the third for SeatGeek as it ventures into the NIL space. Through the campaign, athletes […]
SeatGeek, a ticketing platform, has added seven college football players to its roster for the 2026 season as part of NIL deals. This marks SeatGeek's third year entering the NIL space. Seven athletes from various universities, including Michigan, Alabama, LSU, Georgia, Texas A&M, Texas, and Ole Miss, will promote custom discount codes for SeatGeek's ticket offers on social media. Fans will receive a 10% discount on tickets, up to a maximum of $25, by using the codes.
Joey Goodrich, SeatGeek's college sponsorship lead, stated that the NIL deals are a reliable and measurable way to drive ticket sales for SeatGeek's school partners. The company has seen increased viewership and engagement in the past, with its 2025 campaign generating over 17 million video views and 81,000 interactions across social media. This success led SeatGeek to run the 2026 campaign for a third consecutive season.
Among the new recruits is Jordan Marshall, Michigan's leading rusher last season with 932 yards and 10 touchdowns across 11 games. He has a market-based $1 million On3 NIL Valuation. Elijah Griffin, a former five-star recruit at Georgia, will also join the roster. Griffin had 22 total tackles, including 2.5 tackles for loss and a sack, in his freshman season.
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