OpenAI’s New Ad Business Hit a $1 Billion Run Rate in 200 Days. Its Expansion Is Only Just Starting

OpenAI announced that its ChatGPT Ads business has hit an annualized revenue run rate of $1 billion, as reported on August 31. The AI company stated that its platform is now utilized by tens of thousands of advertisers and is expanding globally. Starting later that day, advertisers were able to purchase ChatGPT ads directly through Ads Manager in India, Europe, the Middle East, and North Africa.

In April, OpenAI disclosed to investors that its ad business was projected to generate $2.5 billion in revenue this year, with a goal of reaching $100 billion by the end of the decade. Earlier this month, the company reported annualized revenue of over $40 billion, more than double its previous run rate. This growth signals increasing enterprise demand for AI tools, even as their development remains costly.

The company emphasized that its customer base for the 200-day-old ad business is increasingly global, with advertisers outside the U.S. contributing a growing portion of revenue. Many of OpenAI's largest customers are using ChatGPT Ads to target audiences across multiple markets. The company's ad platform is labeled clearly and separate from the chatbot's responses, ensuring that advertising does not influence those answers or access private conversations.

PYMNTS previously reported on the success of OpenAI's ad platform, noting its potential effectiveness in influencing consumer purchase decisions.