Netflix went from Sacred Games to Kapil Sharma. And it’s paying off
The post Netflix went from Sacred Games to Kapil Sharma. And it’s paying off appeared first on The Ken .
Netflix and Reliance's media conglomerate JioStar have inked a deal to share streaming rights for the reality TV show Roadies. The agreement, worth Rs 18 crore, is seen as a sweet deal for Netflix India, which typically pays significantly more for similar rights, such as Rs 85 crore for Dhurandhar and Rs 175 crore for Kalki 2898 AD.
This move comes as part of Netflix's strategy to diversify its content offerings and cater to a broader audience, following a shift from its earlier focus on edgy, groundbreaking shows like Sacred Games and Delhi Crime.
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