My cofounder lives across the world. We've spent 14 days together in person.
After CoinMarketCap was acquired, Carylyne Chan used her financial cushion to spend four years developing Good Instincts mineral sunscreen.
Carylyne Chan founded a sunscreen brand called Good Instincts after serving as CEO of the crypto company CoinMarketCap. The two met in 2018 when Chan joined CoinMarketCap, becoming quickly close with Emily Hurd, CoinMarketCap's head of business development and the only other woman on the executive team. Chan and Hurd bonded over their shared passion for sun protection, with Chan having been an advocate since her teenage years.
After CoinMarketCap was acquired in 2020, Chan and Hurd used the financial cushion from the sale to start Good Instincts. The pair spent less than 14 days together in person over the next four years, utilizing their complementary working styles and relying on constant communication through tools like Notion. Good Instincts launched in the market last year, with a repeat customer ordering their product 24 times, indicating strong customer satisfaction.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
