Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline
The former CMO of GE has seen agencies of all stripes and sizes come and go. If they're not putting the client first, they're not doing job one.
Linda Boff, a seasoned marketing executive with a storied career at GE, now leads Said Differently, an independent marketing services firm with a unique structure. Boff's agency operates remotely with a small core team of 25 full-time employees, complemented by a vast network of about 2,000 freelance professionals. This model allows for flexibility and tailoring of services to meet specific client needs.
Boff's firm boasts an impressive client retention rate, with no client, spanning from global entities like UNICEF and Marc Jacobs to industrial giants such as Honeywell and Brookfield, among a roster of 25 B2C and B2B clients, failing to return for additional projects. Her approach to marketing is characterized by financial discipline and the power of independent agencies, which she passionately advocates for.
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