How Tim Cook made Apple one of the world’s most valuable companies
When Tim Cook became Apple’s CEO in August 2011, he had big shoes to fill. His predecessor, Steve Jobs, was widely considered one of the world’s greatest innovators. Now, 15 years later, Cook has catapulted the company to stratospheric heights by forging his own path. His successor, hardware engineering chief John Ternus, has a very … The post How Tim Cook made Apple one of the world’s most…
Tim Cook took over as Apple's CEO in August 2011, inheriting a company that was built on the pioneering spirit of its late co-founder, Steve Jobs. Over the past 15 years, Cook has successfully charted his own course, leading Apple to unprecedented success. His most notable achievement has been transforming the iPhone into an indispensable tool for daily life, from purchasing coffee to working out and settling credit card bills.
This was achieved through the development of innovative web services and accessories during his tenure.
Cook's strategic vision has been rewarded handsomely, with Apple's stock price surging by over 2,000% during his leadership. The company's market capitalization briefly reached an astonishing $5 trillion in July, marking the second-ever occasion that a firm achieved this milestone. According to David Yoffie, a Harvard Business School professor who authored a case study on Apple and Tim Cook, "Cook managed to scale the iPhone to a level that no one would have thought was likely or possible over that period of time."
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