How a content marketer became an award-winning cannabis creator
A content marketer became a content creator to help grow one of the more difficult brands to scale on social: cannabis
Ahead of opening its doors in 2023, Gotham Cannabis Dispensary faced a marketing challenge. As cannabis became legal in New York City, social media platforms prohibited selling, advertising, and marketing it. Even being seen consuming it was restricted in some cases. With Gotham aiming to blend culture and cannabis in a unique retail space, the task became particularly difficult for this hyper-specific and hyper-local brand.
To address this issue, Gotham decided to make one of its employees the face of its brand. Led by founder and CEO Joanne Wilson, the company hired Rachel Bell as director of content and engagement in 2023, even before the opening of their first location in Bowery (which has since expanded to three more).
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