Graphics Card Prices Are Rising Fast (Again), and GeForce Is Taking the Biggest Hit

Graphics card prices are soaring, with NVIDIA's GeForce line suffering the most significant impact. Since our last pricing update six weeks ago, there has been a sharp increase in the cost of these components. While we previously predicted this trend, the recent hikes have now filtered through to the retail market. To evaluate the global impact, we analyzed pricing in 10 countries, comparing figures from July to August and February. The data reveals a disturbing trend.

Entry-level GeForce GPUs are particularly affected. The RTX 5050, which previously remained relatively stable, has seen price hikes in most regions, especially in India where it's now $50 more expensive than its retail price in the US. Overall, the RTX 5050 is 14% more expensive than it was in July and 19% more expensive than in February.

The RTX 5060, priced at $300, has seen a drastic increase in the US, where the cheapest cards now cost around $450. This is more than twice the price of an RTX 5060 Ti 16GB that cost the same last year. The RTX 5060 is 23% more expensive than it was in July and 18% more expensive than in February. Similarly, the RTX 5060 Ti 8GB, which previously stayed close to its MSRP, has now jumped in price in regions like the US, Australia, and India, reaching around $500 in the US.

The 16GB version, the RTX 5060 Ti 16GB, has also risen by 22% over the past month and is 27% more expensive than in February. This is particularly shocking given that the RTX 5060 Ti 16GB was not even an MSRP-priced card in some regions back then. Prices for this model have continued to climb throughout 2026, sitting 70% above its MSRP in the US.

In summary, the RTX 5070 has risen by 20% on average over the past month, making it 19% more expensive than in February. It's now sitting 31% above its global MSRP. While not as bad as the RTX 5060 Ti 16GB, it still represents a significant increase in price.