Controversy Won’t Stop Brands From Doubling Down on the WNBA
The league is set to announce a new partnership with Brooklyn-based demi-fine jewellery brand Catbird, its first official jewellery partner, proving that despite recent controversies, the WNBA remains an attractive partner for fashion.
The WNBA has recently captured the attention of global fashion brands, despite initial controversy. Players such as Caitlin Clark and Napheesa Collier have worn viral 'Pay Us' tees, effectively demonstrating the league's value to its stars. Notable rookies-turned-pre-game models, Angel Reese and Cameron Brink, have elevated the sports spectacle with their runway-worthy presence.
Fashion labels like Balmain, Prada, and Versace are eager to capitalize on the league's burgeoning fashion influence. The 'So Win' campaign and a new leadership team under Amy Montagne have further propelled Nike's long-awaited women's initiative. Meanwhile, star A'ja Wilson continues to serve as a beacon of inspiration for the league's growth.
Mike Sykes, Sports and Fashion Correspondent for the Business of Fashion, emphasizes the significant intersection of sportswear, fashion, and technology in the WNBA's evolution.
Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
