As WPP’s Cindy Rose marks a year as CEO, turnaround is underway but far from certain
The holdco boss has been in place for a busy year, but the agency group has a long way to go if it’s to find a secure business model.
Cindy Rose has been the CEO of WPP for exactly one year. During this period, her leadership has been characterized by a balance between decisions deferred and those that have been made. As of the current reporting date, WPP's share price has seen a significant recovery from its previous exit from the FTSE 100. In the first half of the year, shares surged by 30%, marking the largest increase ever recorded.
Additionally, WPP's performance in securing new business has shown improvement. According to COMvergence data, WPP Media has won over $3 billion in fresh accounts, estimated by media value. However, there has been a loss of $2.81 billion in accounts, with a retention rate of 43%. This is a marked improvement from the previous year's 16% retention rate and $6.98 billion in lost accounts.
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